Are you thinking of putting your Telluride home on the market? Now is a good time for it, with the latest market data showing robust home buying activities in the area.
There are certain things you can do to sell your home fast and at a good price. Consider these expert tips:
- Work with an experienced local Realtor
- Price your property correctly
- Stage your home
- Create a customized marketing plan
- Sell the lifestyle
The Telluride market is unique and highly specialized. Even when compared to other Colorado ski resorts like Aspen and Vail, Telluride has its own distinct character that attracts the most discriminating homeowners. To connect with the right buyers, work with a local Realtor who’s intimately familiar with the market and knows how to navigate it through different conditions.
That’s what we at Team TD Smith bring to the table. We are local experts, with over 60 years of experience in helping buyers and sellers achieve their real estate goals. We will be happy to represent your home and help you find the right buyer for it.
It’s critical to set the right price for your property from the start. Homes for sale get the most attention in the first few days or weeks of their listing. Interested buyers and their agents will be closely watching the market for new properties, and will know if a newly-listed home is overpriced. Buyers typically stay away from an overpriced listing altogether or wait for the inevitable price reduction.
Ask your agent to do a Comparative Market Analysis to come up with a realistic and competitive price for your home. The analysis will be based on the sale prices of properties that have recently sold in the area, and will factor in the features that make your home more or less desirable, such as recent upgrades or improvements, or the kind of amenities your home has.
Market conditions will also be considered in the analysis. Your agent should be aware of stats that can influence the sale of your property, such as the average number of days a home stays on the market, the average sale price vs. listing price, current inventory, and others.
Home staging is especially important in the luxury market. It will highlight your home’s best features, including all the amenities that will catch the attention of discriminating buyers, and downplay the not-so-attractive details.
Decluttering and de-personalizing a property are essential elements of home staging. They make it easier for buyers to picture themselves living in a home for sale, which can encourage them to buy the property.
In addition, staging your home will make it presentable any time a buyer drops by to view it.
Together with your Realtor, develop a marketing plan that will help you reach the right buyers and give your home the exposure it needs. Talk to your agent about marketing strategies that would be most effective for your property.
It starts with high-quality professional photos and videos. They’re important in any market but especially in the luxury market, where buyers are more particular about details. Drone images and videos can also help, especially for homes in Telluride where the gorgeous surroundings are an important part of the draw. If you’re selling an estate or an expansive property, drone photography can also capture its expanse.
In the luxury market, it’s not enough to simply list your home on the MLS. You also need to give it exposure in sites and portals where high end buyers are more likely to do their search. In particular, there are websites and networks that are centered around luxury ski homes. These can be the perfect venues to advertise your home.
Sending out professionally made brochures to targeted buyers may also be an effective strategy. In addition, your agent can use their network to spread the word about your listing. If you prefer to keep the sale of your home low-key, networking is the most effective way to market it.
Luxury home buyers are looking for more than just a home. They want the complete package, including the lifestyle, amenities, and conveniences that they can get with the property.
In addition to the wonderful skiing, Telluride has other charms and attractions. There’s the historic and culturally rich downtown, the scenic golf courses, and a host of summer outdoor activities like hiking, climbing, and horseback riding. The town’s acclaimed festivals are also a major draw.
An experienced Realtor will highlight these in promoting your property, not only through photographs but well-written descriptions, as well.