Philosophies, Strategies and Marketing Services
The Company. Two of the most trusted and longstanding real estate brokerages in Telluride are now one. With over 70 agents with 6 prime locations throughout Telluride and the Mountain Village, the consolidated firms have positioned themselves to provide an even higher level of excellence and professionalism in representing their clientele. The firm will be operating as Telluride Properties and will continue to maintain its membership with Forbes Global Properties, the exclusive real estate partner of Forbes Media.
Founded in 1981, Telluride Real Estate Corp. was established by TD Smith and Ron Allred as a subsidiary of the Telluride Company as the primary marketing arm for what was to become the Telluride Mountain Village. TD relays, “We are enthused with the evolution of this consolidation that heightens our visibility, marketing outreach, knowledge transfer between brokers and the prestige of a firm representing the sales effort for the preeminent Four Seasons project.”
Telluride Properties was founded in 1986 with offices on Colorado Avenue, at the Gondola Base and in the Town of Mountain Village. Albert Roer and Polly Leach-Lychee, Partners at Telluride Properties, LLC state, “Both staffs have embraced this merger and we all look forward to combined and enhanced marketing programs, exploring new markets, enhanced collaboration and exchange of ideas and expertise for facilitation of transactions.”
The Team. With an efficient team of three, TD Smith covers all of the bases at all times, whether attending to marketing campaigns, networking strategies, market research and updates, or the intricacies and demands of complex due diligence and closings.
The Business Philosophy. Investing in Telluride real estate is so much more than a search for the bottom-line. It is a quest to embrace the adventure, intrinsic beauty, thoughtful infrastructure and intimate, small-town sense of community found in Telluride. Having embraced this lifestyle, TD Smith and his team believe that each transaction is distinctly personal, deserving discretion as well as a high level of competence and timeliness, such that a professional and rewarding experience is realized by both buyers and sellers.
Existing Global Partnership with Members
Forbes Global Properties
Strong relationships have been established between our team and agents associated with key market feeders to Telluride. We conference monthly and meet annually at the Forbes Global Conference. Incoming referrals are a more common occurrence than outgoing, but resulting sales with highly satisfied sellers and buyers are realized. Each brokerage and each agent involved are some of the most successful in the luxury real estate industry. Below are the brokerages that participate within this membership.
- Hilton and Hyland – Beverly Hills, CA
- Hawaii Life – Hawaii
- Slifer, Smith & Frampton, Vail, Beaver Creek, Breckenridge and Keystone, Denver, Aspen and the Roaring Fork Valley
- Barker Realty, Santa Fe, NM
- Christie Realty, Malibu, CA
- Driven Properties, Dubai
- Warburg Realty, New York City, NY
- Willis Allen Real Estate, San Diego, CA
Digital and Print Promotions
ForbesGlobalProperties.com (9 out of 10 investors begin their search online)
The Forbes Global Properties website attracts more than 132 million unique visitors worldwide every month and, as the preferred portal for buyers and sellers across the globe, consistently ranks at the top results on major search engines. Access to an affluent audience is further enhanced by prominent real estate promotions on www.forbesglobalproperties.com, which presents a selection of our properties.
Displaying the world’s finest properties in excess of US$1 million, the Forbes Global Properties website has active listings and more than 70 countries. Using compelling web advertisements, the website currently showcases several hundred properties valued between US$10 million – US$250 million.
With a footprint of over 50M, Forbes Global Properties is actively involved in social media. Discover exclusive property photo tours, events, videos, and news from the international member network on social media platforms such as Facebook, Twitter, Instagram, Google+, Vimeo, YouTube, and more. Robust search engine optimization, search engine marketing, and inbound marketing campaigns attract hundreds of millions of qualified visitors to the website each month and vastly exceed industry-standard performance.
Targeted Marketing
Boots on the Ground
After over four decades of real estate experience in the Telluride Region, we have personally generated an extensive electronic database of high net worth clients with the proven capability to perform acquisitions of upscale properties and who have familiarity with our marketplace and a general affection for Telluride. A high-quality “teaser piece” will be generated for each new listing opportunity to reach out to these potential investors immediately. While such a strategy may not directly result in a sale, most assuredly this opportunity will be passed along amongst close friends and business associates.
www.TDSmith.com
This highly trafficked personal broker website has just been re-designed and linked to 24 luxury websites (Forbes, Mansion Global, Wallstreet Journal to name a few), 90 prominent real estate search sites with a full-time traffic generator. The website participates heavily in pay-per-click campaigns through Google. The site receives significant traffic from proven Telluride key market demographics and abroad. It is consistently ranked highly on all major search engines for Telluride, Telluride Real Estate and other popular search terms.
www.TellurideProperties.com
Telluride Properties’s corporate website, which recently underwent a complete redesign, has a nearly 20-year history as a highly trafficked real estate website for the Telluride region. Its updated online presence receives excellent traffic.
Additional Marketing Specifics
Matterport / Virtual Tours
Virtual Tours allow potential buyers from around the world to virtually step foot in a listing with the click of a button. This new virtual tour technology that can be utilized for the residence and uploaded to various websites and the MLS.
Aerial Video Production
Telluride’s landscape is what draws us to the area. Video marketing has become a standard when successfully marketing ranch and architecturally significant properties along with Telluride’s sweeping landscape. With the use of controlled aerial drones, this marketing tool is designed to offer potential buyers a better understanding of the existing residence and overall privacy of the compound. This enhanced experience will ultimately drive them to inquire further about exciting new listings.
E-Mail Marketing
We have accumulated an email list of approximately 7,500 investment bankers, CXO’s (CEO’s, CFO’s, etc.) of Fortune 500 companies and oil industry executives that can be targeted for “e-packages” related to the subject property. A detailed “offering” package can be developed to those who respond with focused interest.
Full Color Brochures
Produced for each property, using professional digital photography and high-quality printing. Brochures are available in hard copy and in electronic format and are prominently displayed at TP offices throughout the region.
Regional Advertising
During peak periods (November – April and June – September), listings shall be advertised as part of a full-page format in the Telluride Daily Planet. In addition, the property shall appear in the either Telluride Style or the Telluride Visitor’s Guide. TP shall place the subject property in its comprehensive real estate e-guide and printed version of Truly Telluride, in a full-page format. This buyer’s guide is distributed to regional offices and extensive mailing lists.
Co-op Broker Participation
TP has an excellent working relationship with regional brokerages and accomplishes approximately 40% of its sales through cooperative efforts. TP will educate the brokerage community related to this unique residence and arm those brokers who specialize in high dollar sales with the Due Diligence Package mentioned above.