Christie’s International Real Estate is a proud sponsor of the 2012 Tavistock Cup, which takes place March 19 and 20 at Lake Nona Golf & Country Club in Orlando, Florida. The ninth installment of this officially sanctioned PGA TOUR event between the touring professional members of Albany, Isleworth, Lake Nona and Queenwood Golf Club will be televised on the Golf Channel in the U.S., Canada, China, and Japan. Skysports and other international affiliated stations also air the live broadcast to the United Kingdom, Australia, Latin America, and South Africa. Tavistock Cup’s live coverage, re-airs, and highlights reach nearly 120 million households in more than 200 countries worldwide.
The first-ever broadcast advertising from Christie’s International Real Estate will air four times during the Tavistock Cup telecast. We are pleased to be able to invest the network’s marketing dollars into such an expansive and prestigious global advertising platform. The commercial will be posted on our Web site the day it premieres, March 19. The broadcast schedule is available on the Web site as well. Look for the Tavistock Cup under the home page photo carousel of www.christiesrealestate.com for updates leading up to the tournament.
Recognized by many as the World Golf and Country Club Championship, the Tavistock Cup will be contested on Lake Nona’s Tom Fazio-designed course, which continually ranks among the top residential courses in the world and has been host to a number of international tournaments.
The competition between the golf club communities of Isleworth and Lake Nona, both exclusive Affiliates, began as a friendly cross-town rivalry between their golf professional members in 2004. Last year, it was expanded to include two international clubs: Albany, a new luxury resort in the Bahamas, and the exclusive Queenwood Golf Club, a traditional private golf club outside of London featuring a heathland course.
Each year, Tavistock Cup contestants play for prize money, team hole-in-one prizes and the title of World Golf and Country Club Champion. Over the first eight years, more than $6.5 million has been donated to local, national and international charities. But what makes this inter-club rivalry all the more exciting is that these four clubs represent the highest concentration of top-ranked golfers, collectively winning more than 860 worldwide victories, including 62 major championships.
Billed as one of the most unique golfing events of the year, the tournament’s invitation-only gallery is comprised of club members, designated charities, tournament sponsors, and their guests. Once in, there are no ropes separating spectators from the world’s best players.
We will be sending you the broadcast schedule and team rosters next week. I hope you will tune in.